Example:
Advertising via a website is a good idea because you can link to it from social networking sites, store a wide range of content and feature an interactive element which can draw an audience in and keep them guessing at what the film will include. You can also use a website to regularly keep people updated on new developments on the release of a film and give people exclusive content. In a few lucky cases, websites can help make films like Cloverfield and the Blair Witch Project into global phenomena, with millions of people logging onto youtube to look at viral videos which are tied into the film.
On the other hand, websites specifically require your intended audience to have an internet connection and you can only access them via computers (or some mobile phones). This means that you would find it harder to reach an older audience who may not spend much of their time on computers outside of work.
Activity:
Below is a poster for the thriller 'Last House on the Left' and a link to the trailer.
With the title 'Trailer vs. Poster for Last House on the Left (2009)' I want you to put the sub-titles 'Trailer' and 'Poster'
Under each of the titles, I want you to make a bullet-pointed list of the following things:
1. How many different places could you put this advertisement (eg. for the poster you could have magazines, websites, bus-stops, etc.)
2. How long will the advertisement hold your attention for?
3. How effective is the advertisement at making you want to go see the movie?
4. How much does it tell us about the movie?
5. How expensive do you think it was to make the advertisement?
6. What is good about this advertisement that you couldn't do in the other medium? (eg. What does the trailer do that you couldn't do with a poster and vise versa)
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